Nosheen Kanwal
I design content marketing strategies
that help global brands grow authority
and generate demand. I convert leads
into long-term paying customers. As a
content marketing specialist and copywriter,
I combine SEO, conversion copy, and
thought leadership to deliver assets that
show measurable ROI. From B2B SaaS
and Web3 to consumer brands, I craft
content that builds trust and accelerates.
- 6 + Years of Experience
- 50+ Completed Projects
What I Do
Professional Skills
Content Writing
Crafting blog posts, articles, website copy, and white papers with a focus on clarity, tone, and brand voice. Skilled in CMS platforms (WordPress, Webflow).
SEO & AEO
Optimizing content using on-page SEO, schema, and keyword strategies. Skilled in tools like Google Analytics, Search Console, SEMrush, and Clearscope.
Email & Sales Copy
Writing high-converting email sequences, nurture flows, and newsletters. Experienced with Mailchimp, HubSpot, ActiveCampaign, and A/B testing.
Ghostwriting
Developing thought leadership articles, executive blogs, and LinkedIn posts. Specializing in tone adaptation, narrative building, and brand positioning.
Content Strategy
Researching, planning, and mapping content calendars aligned with business goals. Proficient in keyword research, competitor analysis, and SEMrush/Ahrefs.
Marketing Content
Creating persuasive landing pages, ad copy, and product descriptions. Knowledge of CRO, UX writing principles, and tools like Unbounce & Hotjar.
Portfolio
Resume
Education
Riphah International University
I graduated with distinction and was officially awarded the Zulfiqar Gold Medal, the highest reward given to the topper of the batch. My education has empowered me with linguistic finesse and great management skills while ensuring excellence.
APSACS Fort Road Rawalpindi
Marks: 984/1100
Grade: A
I did my intermediate from APSACS, with biology as my major, being driven by my interest for sciences and specifically biological sciences.
APSACS Fort Road Rawalpindi
Marks: 978/1050
Grade: A+
My matriculation was my first experience with board examination, and securing 93% marks felt like efforts do pay off!
Experience
Content Marketing Specialist
- Managed content calendar for creative projects, ensuring timely delivery and alignment with marketing goals.
- Developed engaging LinkedIn personal branding and ghostwritten content to enhance online presence and thought leadership.
- Executed SEO blog writing and copywriting, optimizing content for search engines and audience engagement.
- Spearheaded social media management and web copy creation to drive brand awareness and customer engagement.
Technical Content Writer
- Wrote compelling App Store and Play Store listings, optimizing descriptions with relevant keywords to boost visibility and downloads.
- Crafted engaging and concise app summaries, highlighting key features and benefits to attract users.
- A/B tested different listing elements, including descriptions and calls-to-action, to improve conversion rates.
Client Success Manager
- Developed and executed targeted email marketing campaigns, improving client engagement and retention.
- Analyzed email performance metrics, optimizing content and strategy to enhance open rates and conversions.
- Collaborated with sales and marketing teams to align email campaigns with client needs and business objectives.
Content Associate
- Created SEO-optimized content for various website niches to improve ranking and drive traffic.
- Utilized AI integration to enhance text quality and readability for better user engagement.
- Collaborated with team members to ensure effective communication and project coordination.
Banking Operations and Communication Manager
In my 3 years experience at Global E-Commerce Consultants, I have worked in following positions:
Personal Assistant
- Managed schedules, meetings, and correspondence for Mr. Sohail Tariq.
- Researched industry trends to support decision-making.
- Prepared presentations and reports with attention to detail.
Head of Communications
- Led remote team coordination and client communication.
- Prioritized client queries for timely responses.
- Enhanced professional expressiveness for better interactions.
Chief Operations Officer
- Streamlined tasks, promoted teamwork, and managed crises.
- Analyzed operations, organized data, and assigned tasks.
- Led with ethics, professionalism, and dedication.
Banking Operations & Communication Manager
- Managed international banking operations and client communications.
- Ensured ethical and professional banking updates.
- Facilitated global connections between teams and clients.
Content Writer Intern
- Mastered writing critiques and learned organizational frameworks at Karkhanay, enhancing task management and professional skills.
- Gained valuable experience in B2B and B2C marketplaces, improving writing skills and overall expertise.
Testimonials
I highly recommend Nosheen as a content writer. She consistently produces high-quality work with impressive speed and always meets deadlines. Her reliability makes a significant difference in our projects, and her collaborative spirit enhances the team atmosphere.
Working with Nosheen at Raccoon Tech has been a pleasure!
Muhammad Furqan Azhar
I highly recommend Nosheen as a content writer. She has consistently proven to be a valuable resource, delivering high-quality content that engages and informs. Her ability to adapt to different styles and topics is impressive, and she always meets deadlines with professionalism. Nosheen's creativity and attention to detail make her an exceptional asset to any team.
Being her team lead, I must say she is a great teamplayer. Working together at Raccoon Tech has been a wholesome experience!
Nadir Hameed
Excellent work by Nosheen. Timely delivery and she is so humble. Highly recommended!
Aimal Naeem
Phenomenal. Good and On time piece of work. Recommended
Zaden
Latest Blog
Content Strategy For Consumer Brands: How To Stop Bleeding Revenue Through Bad Messaging
Why are most DTC consumer brands bleeding revenue through bad messaging frameworks? That happens because content strategy for consumer brands…
What Just Happened? Cloudflare Outage Crippled AI Content Production
On November 18, 2025, we all witnessed a very uncomfortable reminder: the internet is far more fragile than we pretend…
An End-to-End Framework For B2C Content Marketing Strategy Services
Consumers navigate cluttered feeds and fast timelines. For B2C brands, coherent content is imperative for commercialization. B2C content marketing strategy…
Contact Me
Pricing
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- Brand Design
- Web Development
- Advertising
- Photography
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida.
- Brand Design
- Web Development
- Advertising
- Photography
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida.
- Brand Design
- Web Development
- Advertising
- Photography